Cocktails on the Fly Buzz

"The bar is the center of socializing," says Alberta Straub, host of "Cocktails on the Fly," an Internet TV show that demonstrates drinks. "Hosts can run the bar and have fun doing it."

New media studios were well-represented on the lists. ON Networks‘ Food Science, Golf Tips with Joe Beck, and Cocktails on the Fly were recognized.

If you haven’t yet seen it, I urge you to visit Cocktails on the Fly, the ongoing set of web cocktail tutorials featuring the incandescent Alberta Straub. Alberta is a local cocktail celebrity and certainly one of the most visible and influential bartenders in San Francisco over the last five or so years.

"The mixer revolution is coming," said Alberta Straub, a mixologist from San Francisco who hosts Cocktailsonthefly.tv and is often called the Alice Waters of booze. "Why would anyone, especially with the growing concern for organic and 'slow' foods, want to use a sugary flavorless mixer with their fine hand-crafted spirit?"

The flighty hostess of an absolutely wonderful video podcast "Cocktails on the Fly", she's knowledgable, funny, unpretentious and full of good advice and tips for mixologists of all levels from the basics of muddling & shaking to differentiating alcoholic bitters to making specialized, fresh-tasting mixers.

Cocktails on the Fly is a well produced, fun and interesting vodcast that provides insights and how-to’s on cocktails and the cocktail culture. Miss Flighty gets a 4.5 out of 5 rating.

Dubbed "The Hostess with the Mostest" in our Nov/Dec 2006 profile of her, creative cocktailian Miss Flighty, aka Alberta Straub shares expertise and exuberance in her new show, Cocktails on the Fly.

You never met Alberta Straub?  She's one of a kind, and that's for sure.  Click on the logo above and go see the Flighty Hostess herself.  You won't regret it.

Dressed like a retro flight attendant, mixologist Alberta Straub shows you how to make the perfect Pimm's Cup. One of several excellent food blogs by OnNetworks.com.

To coincide with the 5th annual “Tales of the Cocktail” conference in New Orleans running through Sunday, 7/22, Cocktails on the Fly, a new online TV show presented by ON Networks, is telling quite a tale of its own.

Cocktails on the Fly debuts as a virtual salon, catering to viewers interested in bringing the same level of creativity to their cocktails as they do to their cooking. The show, which is presented by ON Networks, gives viewers the opportunity to learn at the feet of the engaging, quirky hostess Alberta Straub, who literally lives in the world of mixed drinks.

The hostess, Alberta Straub is fun, full of personality and knows her stuff when it comes to cocktails. Many of the barista's original cocktails (and twists on classics) are showcased on the site, all using only fresh ingredients.

The most important booze-slinger in town is now starring in professionally-shot drink-making tutorials, highlighting her talent for combining fresh fruit and top-notch booze. We're talking about fine, precision-crafted workmanship here - we've sampled her work, and we know it's only the best, always tailor-made to the customer's tastes.

Alberta Straub brings the same kooky attitude and complicated recipes to videos that she did in person behind the bar, so you can watch her demonstrate making the hibiscus-flavored juice she prefers to cranberry, or yelling "There's no such thing as an appletini!" while repeatedly slamming the citrus press against the cutting board.